5 Creative Add-Ons to Upsell Your Mural

Elevate Your Mural Business: 5 Creative Add-Ons to Upsell Your murals

In the dynamic world of murals, finding innovative ways to stand out and provide extra value to your clients can truly set you apart. Rather than resorting to lowering prices, consider incorporating clever mural add-ons that not only enhance your offerings but also provide clients with memorable experiences. In this article, we'll explore five upselling strategies I often use that can help you elevate your mural business and leave a lasting impression on both clients and admirers.

Muralist running a show and tell session for the Scouts in Geraldton

 Live Painting Sessions: Connecting through creation
Bring your mural to life by hosting live painting sessions where the public can witness your creative process in action. The mesmerizing sight of a mural unfolding before their eyes can engage onlookers and create a genuine connection between your art and its audience. Aspiring artists, art enthusiasts, and passersby can engage with you, ask questions, and gain insights into your techniques, fostering a sense of community around your work and a great vibe for the venue hiring you. Pro tip: make it clear to the customer that painting alone and unwatched is your preference but you can do this instead as an add on. (This might not work for all types of project, but works great for shops, cafes and other small/medium size businesses)

•  Show and Tell Sessions: Unveiling the artistic process
  Beyond the strokes of your brush lies a narrative of your artistic journey and the mural installation process. Hosting show and tell sessions allows you to interact directly with your audience during a designated time to sharing the stories, inspirations, and challenges behind your mural creations. This personalized approach not only deepens the appreciation for your art but also establishes you as an expert in your field. You can plan for this and make the participants interact with both you and the mural on your terms making it look even more professional in the eyes of your client. This is ideal for larger projects with schools and councils.

•  Anti-Graffiti Top Coat: Preserving the beauty with quality products
  Enhance the longevity of your mural by offering an anti-graffiti top coat as an add-on. Clients will appreciate the extra layer of protection that keeps their investment safe from vandalism and environmental factors. The peace of mind that comes with a durable and well-maintained mural can make this upsell particularly appealing to businesses and property owners looking to showcase your art for years to come. For someone like me, who travels with a massive (and very expensive) bucket of anti graffiti is easy to say ‘I’ll throw in free anti-graffiti for you if we can lock in the dates with a deposit by the end of this week - usually valued at $$ per square metre’. (You can check out my list of favourite product, including this top coat, here)

Little girls proudly showing their colour in book pages

•  Matching Color-In Book Page: repurpose your design with a second product. Equip your client and their business with more than just a mural! Creating a matching color-in book page featuring your mural's design and their logo can be a sweet add on that can be really appreciated by a business manager focused on bettering their services and business. I personally have a graphic designer I love working with that can whip up a great artwork for me in 24h for a reasonable fee. I often use those for show and tell sessions with children too, clients LOVE this and it allows me to keep the children off my mural ;)

•  Professional Footage of the Mural Process: Capturing the magic
  In the age of social media, visual content reigns supreme. Offering professional footage of the mural creation process provides clients with original material they can share across their social platforms. This behind-the-scenes glimpse into your artistry not only highlights your skills but also showcases the dedication and passion you pour into every project. Clients will appreciate the opportunity to showcase their artistic initiative and changes to their walls.

In conclusion, the art of upselling lies not in reducing prices, but in enriching the experience and value you provide to your clients. By offering compelling mural add-ons you can elevate your mural business into a fun and profitable journey for both yourself and your clients.. 

I hope I’m encouraging you to see that lowering the price is not best way to land the job! Feel free to share this article with you fellow creatives. Wishing you happy mural negotiations! 

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